CONTENT DEVELOPMENT
Powerful messaging that captivates.
Reach your target audience with content that informs, educates, and engages. We're here to support your content marketing strategy with managed communications and creative narratives. Be seen. Be heard. Be interesting.
Keep your audience in the know.
Internal Communications
Content Marketing
Attract an Audience
Increase brand awareness
Gain traction on social media
Educate and Inform
Show thought leadership
Build industry authority
Increase Engagement
Encourage sign-ups or downloads
Grow participation
Make a sale
Generate Traffic
Increase number of viewers/readers
Diversify content
Create leads online and in-person
Define your goal.
Your end game will determine the 'how' - how should your content be written, how should it be presented, how should it be delivered, how will it stand out. Tell us your goal and we'll answer the how.
TAP INTO SIMPLICITY
Simplicity is key when connecting with your audience.
DEPTH OF CONTENT
We're so inundated with information that it becomes almost tedious to read something longer than a few sentences. Just think of how fast you swipe through apps, scroll through websites, or even skim emails. We'll help turn your information into minimalistic, easy to digest content that drives your point.
STYLING FOR EFFECT
Content isn't just about words - the significance behind your words is important, but so is the way they're presented. Typography can help to lead your readers where you want them to go. Catch their attention with headlines, inform them with concise paragraphs, and highlight key points with pull quotes. Use textual composition to make your content visually attractive and pronounced. It's simply effective.
Tailored to your audience.
Knowing your demographic helps to define the best content delivery method and how it'll speak to your target audience. Distributing an internal bulletin vs. posting on social media requires two different approaches to be successful. Our creatives know how to best tailor your information into high-quality content that engages.
Let's start creating.
Your IPS team is here to support your content development strategy by assisting you with planning, creation, and distribution. We'll help bring your ideas to fruition so you can finally clear that backburner.
1. Define Your Goals
Define your goals and make a plan.
We'll align your content with your objectives. We will also identify what topics, data, and questions will be addressed and where your opportunities for outreach are.
2. Conduct An Audit
Conduct an audit.
Existing content should be audited to determine what can be used, what needs to be updated, and what should be added or removed. This will help align your information with the current landscape of your business.
3. Allocate Resources
Allocate resources and develop content.
Our team will assist you in identifying who will be the subject matter experts, authors, or contributors of your content pieces. We'll help you choose a format appropriate for your targeted audience and determine how they will best receive your information - visually, minimalistic, or detailed. We have the right tools and resources in place to take your content from creation to publication.
4. Arrange Distribution
Arrange distribution.
Our creators will pinpoint where your audience is most active or the channels that attract the viewers you aim to reach.
5. Measure Performance
Measure performance.
Measure the performance of your content by establishing trackable or traceable data criteria - awareness would be the number of followers or shares, engagement might be audience participation or sales. By monitoring your content, we can tweak your strategies for more effective communications and higher engagement rates.
