Go Undercover with a Test Purchase Program

unboxing items

As a brand owner, you’re doing everything you can to protect your IP. So why do you still have a counterfeit problem? Maybe its time to consider implementing a test purchase program. You registered and recorded your trademarks with Customs to help stop counterfeits at the border. You’re monitoring online platforms and submitting takedown requests…

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Stop Counterfeits at the Border with a Customs Program

U.S. Customs Port of Entry Miami

How do you to stop counterfeit goods from entering the U.S. before they fall into the hands of unsuspecting consumers? IP owners should establish best practices and a supportive relationship with US Customs & Border Protection (CBP) so their goods get the attention they deserve at the port of entry. Consider this: In 2018, US Customs officials…

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Going Beyond Takedowns – The Next Step

woman working at a computer

Some consumers believe that brand owners only care about keeping counterfeit products out of the marketplace because these “knock-offs” cut into company profits. But that’s only part of the story.  Working in this industry for almost 10 years has taught me that companies invest in efforts to protect their brand for many reasons, not just…

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Protect Yourself – Counterfeits are Dangerous!

Clothing tag

Do you shop online? If you’re like most Americans, the answer is a resounding “Yes!” In fact, depending on which statistics you believe, anywhere from 69 to 96% of Americans make regular purchases online. Anyone can online shop from just about anywhere with any connected device. It’s fast, easy, and convenient. But have you ever considered that…

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